Mission statement
Empowering communities to give children a brighter future.
Jeunesse Kids is dedicated to creating a positive impact in the lives of children worldwide. As a nonprofit charitable 501(c)(3) foundation, Jeunesse Kids is funded and supported by a vast community of caring individuals whose mission is to build better tomorrows for young people in underprivileged communities around the world.
One Heart. One Hope. One Mission.
Giving kids a hand up on six continents
The goal of Jeunesse Kids is to make a meaningful difference in the lives of children across the world. Acting on both a global and local level, Jeunesse Kids helps children in need with projects that have a sustainable and long-term effect. This goal is achieved through two main programs — village sponsorship and local initiatives.


Village sponsorship
Jeunesse Kids partners with WE Charity and its WE Villages program to adopt villages in underdeveloped countries and implements a proven international development model. The model addresses five areas of impact:
- Health
- Education
- Clean water & sanitation
- Agriculture & food security
- Income & livelihood opportunities
Sustainable solutions in these five pillars of impact help lift communities out of poverty and into self-sustainability within five years.
To date, Jeunesse Kids has adopted six village communities — building classrooms, water treatment facilities and hand washing stations; providing classroom teachers and supplies as well as academic, hygiene and health education; developing agricultural and animal husbandry programs to provide both food security and income; and implementing mobile health clinics and livelihood training programs that empower women and children to generate and manage an income stream.
Local initiatives
Jeunesse Kids supports local charitable initiatives connected with major Jeunesse events worldwide. These local initiatives are focused on a specific project that will yield sustainable, long-term benefits, such as buildings, facility renovations, equipment, infrastructure, medical treatments and education.
This program is an ongoing effort, with initiatives in progress throughout the year at events around the world.
The women behind the Rafiki bracelets
Named for the Swahili word for friend, each Rafiki bracelet is handmade with love by a woman in Kenya or Ecuador. Watch their inspiring story of change and learn firsthand how the ME to WE Rafiki bracelets are empowering women, bead by bead, to help lift communities out of poverty, giving their children a brighter future.